Our founding team flew 7 million air miles before finding Uplift to help you with your global travel. We lived the problem and pain of Jet Lag for decades until now. We are honored to provide this solution to our global travel community. The story of Uplift spans 30+ years from Charles's near-tragic diving accident in Australia to teaching around the world. "Lost time is Never Found Again” Benjamin Franklin
FOR IMMEDIATE RELEASE
UPLIFT VENTURES JOINS CCB PRO CYCLING
Dover, MA January 16, 2020 - Uplift Ventures has been selected by CCB as their wellness & performance partner as they officially launch their new 2020 season. The club which was started on the North Shore of Boston in 1979 as a small elite race program has grown in membership and international notoriety over the past 40 years. Despite - or maybe because of - the mixed nature of the club, over the years the club has gained tremendous standing in the region and has been home to many professional bike racers during its formative years, from Tim Johnson, Gavin Mannion, and Tyler Hamilton.
“We are excited to partner with Uplift this season since we have riders who travel across multiple time zones to compete, ”says Tim Mitchell, Principle of CCB Foundation. To date, the CCB club’s elite team has received invitations to, and raced in world-class races in Belgium, Ireland, France, UK, Ireland, and China as well as all across the USA. In addition, the club's storied pink, blue and white jersey is well known - not just in the Northeast US, but across the country.
“As an avid cyclist myself, I see tremendous value in this new partnership as these amazing athletes no longer have to endure the disruption Jet Lag can have on their sleep, performance, and recovery during their travels to compete in these long grueling races. In this beautiful sport where one second can be the difference between making the podium or not, Uplift can truly optimize the athlete’s performance in the most natural way,” says Uplift CEO & Co-founder Ted Finn.
About Uplift Ventures
Uplift is the World’s 1st Biohack for Jet Lag developed after 20+ years of Research & Development by world-renowned neuroscientist Dr. Charles Krebs. The Uplift Jet Lag mobile app guides you to Biohack your body clock and reset it to your new time zone through simple acupressure techniques. A video guided custom solution is generated for your very own travel itinerary, and the protocol takes about 5 minutes when you land in your new time zone. Since launching last year, this revolutionary solution has positively impacted the performance and wellness of countless business travelers within some of the largest Fortune 1,000 Enterprises in the world, in addition to numerous professional athletes. To learn more please visit www.upliftnaturally.com
Uplift Partnerships & Media Inquiries:
Andy Jacques firstname.lastname@example.org
"CCB Cycling Education Foundation 501(c)(3) non/profit program. The CCB CEF fields both a men’s U23 and women’s team, competing in its road and gravel. The men’s team races under the name Foundation CCB, with the women racing under the name CCB BikeReg. The club has fielded an elite/pro level team every year since 1976, making it the longest continually running program of that type in the US. The CCB program has consistently graduated its U23 riders to professional teams in both North America and Europe up to the World Tour level, but notably also requires its riders to also be enrolled in a post-secondary education program whilst riders are on the team. CCB emphasizes the healthy and balanced development of the student-athlete, allowing each rider to pursue their academic and athletic goals at a high level; it is the only cycling program in the US with this type of requirement racing at the elite/pro level."
Dover, MA January 3, 2020 - Uplift Ventures has been selected by Startup Grind, powered by Google for Startups, for the Startup Exhibition in the Grind category at the 2020 Startup Grind Global Conference held February 11-12th in Silicon Valley.
Uplift is the World’s 1st Biohack for Jet Lag. The Uplift Jet Lag mobile app guides you to Biohack your body clock and reset it to your new time zone. A custom solution is generated for your very own travel itinerary, the protocol takes about 5 minutes when you land in your new time zone. Since launching last year, this revolutionary solution has positively impacted the performance and wellness of countless business travelers and currently being adopted by key traveling executives within some of the largest Fortune 1,000 Enterprises and Agencies in the world, in addition to numerous professional athletes.
About Uplift Ventures
After 20+ years of Research & Development, Uplift Ventures was founded to provide natural solutions to global problems. Uplift provides a solution for Jet Lag aka Desynchronosis. Uplift is a SaaS mobile application that provides a video-guided acupressure solution to re-sync your body clock to your new time zone and neutralizes Jet Lag in 3 steps that take about 5 minutes. This solution was developed by our Co-founder, Dr. Charles T. Krebs, and tested successfully on global travelers.
To learn more please visit www.upliftnaturally.com
Uplift Partnerships & Media Inquiries:
About Startup Grind
Startup Grind is the largest independent startup community, actively educating, inspiring, and connecting 3,500,000 founders in more than 600 chapters globally. Founded in Silicon Valley, they nurture startup ecosystems in 125+ countries through events, media, and partnerships with organizations such as Google for Startups. Their local monthly events feature successful local founders, innovators, educators and investors who share lessons learned on the road to building great companies. Startup Grind also hosts two flagship conferences annually — the Global Conference and Europe Conference. To date, Startup Grind has helped millions of entrepreneurs find mentorship, connect to partners and hires, pursue funding, and reach new users. Learn more at StartupGrind.com
The new Qantas Airways non-stop flight from NYC to Sydney is set to be the world’s longest flight at 20 hours! Read what Time Magazine has to see about this amazing travel industry milestone and what implications this has for Jet Lag solutions like Uplift...
OCTOBER 16, 2019
For decades, travelers have stoically endured jet lag as an unavoidable menace on long journeys. Now, as airlines push for record-breaking non-stop flights halfway around the planet, efforts to counter the debilitating symptoms are turning into a billion-dollar industry.
Fresh insight into the physical and emotional toll of ultra-long haul travel should emerge this weekend when Qantas Airways Ltd. flies direct from New York to Sydney. No airline has ever completed that route without stopping. At nearly 20 hours, it’s set to be the world’s longest flight, leaving the U.S. on Friday and landing in Australia during its Sunday morning.
This will be more than an endurance exercise. Scientists and medical researchers in the cabin will turn Qantas’s brand-new Boeing Co. Dreamliner into a high-altitude laboratory. They’ll screen the brains of the pilots for alertness, while monitoring the food, sleep and activity of the few dozen passengers — including yours truly. The aim is to see how humans hold up to the ordeal.
The proliferation of super-long flights — Singapore Airlines Ltd. resumed non-stop services to New York last year — is partly driven by the development of lighter, more aerodynamic aircraft that can fly further.
The physical burden on customers is putting a renewed focus on jet lag, and creating a supermarket of products and home-made creations to ease the suffering. In that shopping basket: melatonin tablets, Pfizer Inc.’s anti-anxiety medication Xanax, and Propeaq light-emitting glasses that claim to get the body back on track. And yes, there’s an app for that and many other potential remedies.
The potential customer base is staggering. The International Air Transport Association expects some 4.6 billion people to take a flight in 2019, a total that will jump to 8.2 billion in 2037.
No airline has ever completed this 20-hour route.
— Bloomberg TicToc (@tictoc) October 15, 2019
Demand for jet-lag therapies is growing at about 6% each year and the industry will be worth $732 million in 2023, according to BIS Healthcare. The broader sleeping-disorder market — dominated by pills — is worth $1.5 billion and will swell to $1.7 billion by 2023, GlobalData says, adding that more than 80 drugs targeting disturbed sleep are in clinical development.
New York-Sydney Fast Facts
|16,200 km (10,066 miles) in 19.5 hours|
|50 people including crew|
|No cargo, limited catering|
|Classed as private flight QF7879|
|Qantas has run hypothetical flight plans for weeks|
Jet lag typically strikes when a traveler crosses three times zones or more in quick order, leaving the body’s internal clock running to the timetable at home. The chief complaint after touching down is often overwhelming fatigue during the day or merciless insomnia at night. The fallout can be worse heading east, because traveling in that direction effectively reverses the normal day-and-night cycle.
Unsettling as they are, those ailments barely do jet lag justice.
Each of the billions of cells in the human body has its own clock, and vital processes including heart function, food absorption and metabolism are all disrupted when organs get out of step, said Carrie Partch, a biochemist and associate professor at the University of California Santa Cruz who has studied the circadian rhythm for 20 years.
“Jet lag is more than just an inconvenience,” Partch said in an interview. “It’s pretty devastating physiologically. If you’re a constant traveler, you’ll probably put on more weight, you’ll probably have cardiovascular challenges and you may have some behavioral changes.”
While researchers in this field understand how light enters the brain and adjusts the master clock, they’re still learning more. As recently as 2017, scientists won a Nobel prize for discovering molecular mechanisms that control circadian rhythms. Even if the core proteins of a rodent can be manipulated in a laboratory to speed up internal clock adjustment, a fast-acting pill that can do the same for frequent flyers is a way off, Partch said.
|NAME||WHAT IT DOES||WHAT IT COSTS|
|Timeshifter||Creates personalized anti-jet lag plans telling you when to seek or avoid sunlight, caffeine or sleep — based on the destination||$36.99 a year|
|Uplift||Generates a self-administered, five-minute acupressure plan according to your new time zone||$19.99 a year|
|ByeByeJetLag||Plays a 15-minute, in-flight “audio guide” to set your body clock to the destination||$7.99|
|Entrain||Tells you one thing before your trip: when to seek and avoid sunlight||Free|
Scientists have found exercise and the right food can help synchronize the body to a new time zone, though research has also repeatedly shown sunlight is the most powerful tool. A University of Boulder Colorado study in 2017 said body-clock adjustment can be rapidly achieved by exposure to natural light alone.
Friday’s flight from New York, and another from London later this year, are key tests for Qantas as it prepares to start direct commercial services from those cities to Sydney as soon as 2022. The airline calls it Project Sunrise. If successful, Qantas says other super-long, non-stop routes from Australia’s east coast to South America and Africa might follow.
Airbus SE and Boeing are vying to supply the carrier with new long-range aircraft that can reach the destination with a full load and fuel to spare. Qantas plans to make a decision to press ahead with these flights, or ditch the idea, by the end of 2019.
|ULTRA-LONG FLIGHTS IN THE AGE OF FLIGHT SHAME|
|Qantas is testing Project Sunrise amid concern about the environmental impact of air travel and the emergence of the buzzword flygskam, or flight shame in Swedish, which encourages a shift to other means of transport. Carbon dioxide emissions by airlines rose 32% in the five years through 2018, according to the International Council on Clean Transportation, which ranks Australia 10th worldwide for passenger-related carbon emissions. Qantas says carbon emissions from its research flights will be fully offset through projects, including employing indigenous rangers to look after land using traditional practices. The carrier is using Boeing 787-9 Dreamliners for the test routes, which it says use 20% less fuel than similar-sized aircraft.|
It’s not just crossing time zones that upsets passengers. General fatigue, poor-quality sleep, as well as the dry and pressurized cabin air exacerbate jet-lag symptoms, said Conrad Moreira, a medical director at the Travel Doctor-TMVC clinic in Sydney who has worked in the field for more than a decade.
“I’ve seen people disoriented a week after a flight,” Moreira said in an interview. He prescribes a range of sleep-inducing drugs, particularly for anxious flyers. They including Stilnox — also known as Ambien — and Xanax. Tablets containing melatonin, naturally produced in the body to promote sleep, can also help, he said.
Jet lag has been confounding travelers since, well, the jet era. There are already at least half a dozen ultra-long flights lasting 17 hours or more, including an Auckland-Doha service by Qatar Airways. Qantas last year started direct services to London from Perth on Australia’s western seaboard.
Just like all those routes, Qantas’s planned network of longer, clock-busting flights will be prey to rising fuel prices. And beyond that, there’s a growing movement to encourage flyers to cut their carbon emissions. Still, the airline’s stock has soared about fivefold in five years. Qantas rose 2.9% Tuesday to its highest since August 2018.
Addressing the health implications of ultra-long flights is critical for Qantas. It must gain permission from Australia’s civil aviation regulator for cabin crew to be on duty longer than 20 hours. The airline also needs a new deal with pilots who will fly the extra-long routes on new aircraft.
Managing staff exhaustion from lengthy trips is an issue for the entire industry. According to IATA’s latest fatigue-management manual, some cabin crew can spend almost 21 hours awake on the day of a long-haul flight — even when their duty period is shorter than 10 hours.
Qantas’s ultra-long direct flights will be priced squarely at the business traveler, since they stand to win precious hours on the ground at the destination, said Rico Merkert, professor of transport and supply-chain management at the University of Sydney’s business school.
“It could be a game changer if they get it right,” Merkert said.
CONTACT US AT EDITORS@TIME.COM.
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